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In 2009 Root Candles introduced their new Legacy by Root product line. To assist Root, Radius designed a new website dedicated to the introduction of this collection.

“Sales of Legacy by Root have skyrocketed since we launched this campaign last year. After a lot of hard work and dedication to the introduction of Legacy, we immediately saw an increase in candle sales, and the awareness that has been generated has been phenomenal."

Radius was charged three years ago with developing and designing a website for Root Candles that celebrated and educated the widest audience possible on the Root Candle brand -- its rich history and how the company has evolved over the last 140+ years. It was a tremendous success, bypassing monthly traffic and sales goals after being live only three months.

Building on the success of the branded site, it was decided that Root should give their customers the fastest and most efficient shopping experience possible. "Two click customer satisfaction" became the mantra at Root and Radius as a new e-commerce site was designed and developed, launching in record time -- in only 90 days. Root's e-commerce site, with its clean, contemporary design became a strong profit center for Root, increasing web sales by more than 40%.

While the websites alone were an impressive success, it was the marketing and advertising strategy behind them that boosted not only the Root brand but sales too. Radius focused on a mix of traditional PR, social media and conventional and new media advertising to drive traffic to Root's site.
Integrated Marketing Campaigns

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